For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…
Tag: Mobile Commerce
The Expanding Back Office
The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. Cloud and mobile are among the technologies pushing the envelope of internal store systems. By Ed Collupy Recent store visits have often allowed me to spend time in the ‘back office’ and have reaffirmed for me that retail…
Mobile Payments Making Noise
The following article is reposted from CStoreDecisions and features commentary from W. Capra Executive Consultant, Ed Collupy. “Cha-Ching!” With all the announcements about mobile payments over the past few weeks I’ve been hearing, in my mind, the sound of an older cash register when the total button was pushed, and thinking that it should become…
If Facebook Has Its Way with Commerce
Facebook announced that it is piloting two new features: Shopping Feed and Canvas. The Shopping Feed, as you might guess, is a shopping section on the website that will act, in Facebook’s words, as a “single place for people to more easily discover, share, and purchase products.” Canvas will act as the social network’s enhanced…
Mobile Payment Is Ready to Explode: Experts says it's not a matter of if, but when this technology takes off.
This story is reprinted from Convenience Store News and features commentary from W. Capra Partner, Doug Rodewald, and W. Capra Executive Consultant, Ed Collupy. LAS VEGAS — Mobile payment will definitely be part of the future convenience store landscape, Doug Rodewald, partner at W. Capra Consulting, stated during Sunday’s “Mobile Payment Solutions” educational…
Mobile Platform: Acceptance vs. Engagement
As the adoption of mobile commerce technology increases, merchants must inevitably consider the means through which they will integrate mobile into their current consumer experience. Some merchants will opt to enable mobile payment through consumer programs such as Android Pay or Apple Pay; in mobile terms, we call this Acceptance. Other merchants may opt to…