Customers install your app hoping to complete a task to achieve a desired outcome. Harvard professor Clayton M. Christensen describes this as a Job to be Done in his book, Competing Against Luck: The Story of Innovation and Customer Choice.1 He defines the Job to be Done as the “progress that a person is trying…
Tag: mobile application
Answer 7 Questions to Discover a Winning App Strategy
The Android and Apple app stores now present more than 5 million apps1 to consumers and are dominated by two behemoth brands, Facebook and Google, which publish 8 of the top 10 apps.2 Developing a winning app strategy in this hyper-competitive app marketplace is a challenge for any size retailer. This article poses seven questions…
Have You Identified Your Holiday Mobile Strategy?
The sheer amount of pumpkin spice flavored offerings in the recent marketplace tells us that the holiday season is right around the corner (or it could just be an impatient marketplace offering pumpkin spice as early as July?). Last holiday season, consumers flocked in droves to their smartphones to complete their Black Friday shopping, to…