Skip to content
221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
info@wcapra.com
  • Twitter
  • LinkedIn
W. Capra Consulting Group
  • Industries
    • Convenience & Energy
    • Dining & QSRs
    • Fashion & Apparel
    • Digital Goods & Services
    • Grocery
    • Hospitality & Travel
    • Financial Services
  • Services
    • Strategy
      • Payment Strategy
      • DCX Strategy
      • Product & Service Selection
      • Partnership Development
      • Assessments & Benchmarking
      • Market Execution
    • Technology
      • Technology Roadmap
      • Payments Technology
      • POS Solutions
      • Back Office & Store Technology
      • Commerce Security
      • Solution & Data Architecture
      • Integration Services
      • Testing & Certification
      • Cloud & Networks
      • Machine Learning & AI
      • Trellix Services
    • Operations
      • Payments Operations
      • Fraud & EMV
      • Loyalty
      • Operational Integrity
      • PCI Services
      • Data Privacy
      • Growth Marketing
    • Transformation
      • Program & Project Delivery
      • Deployment
      • Process Optimization
      • Costs Optimization
      • Agile Transformation
  • About
    • The Capra Difference
    • Leadership
    • Industry Leadership
    • Locations
    • Work for Us
      • Career Opportunities
    • Contact W. Capra
  • Insights
    • CAPRAplus
      • PAYMENTS+
      • RETAILSYSTEMS+
      • DIGITAL+
      • PETRO+
      • LOYALTY+
      • SECURITY+
Contact Us

Tag: Loyalty

What is a Payment Account Reference (PAR) and why does it matter to merchants?

PAR is an alphanumeric reference point that enables a business to track a consumer and their payment account across the various payment methods they use. For example, a consumer may have 3 credit cards in their wallet, each of which would generate a different token if used in a tokenized environment. PAR links these cards…

August 23, 2022 by wcapra No comment(s) LOYALTY+, PAYMENTS+, RETAILSYSTEMS+ Consumer Engagement, consumer experience, Loyalty, Payments, Payments Account Reference
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Convenience & Energy and the Growth of Subscription Services

Subscriptions are everywhere you look, including places where subscriptions haven’t traditionally been leveraged, such as fast-food chains and movie theaters. Convenience stores and energy retailers are no exception. There are many reasons for the growth of subscription services.

March 11, 2022 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, PETRO+ convenience stores, Loyalty, Petro, subscription, Subscription Services
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Growth Marketing Best Practices for Your Hotel

The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…

August 19, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+ Consumer Engagement, customer experience, digital strategy, growth marketing, hospitality industry, hotel marketing, Loyalty
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Frictionless Stores are Fast Becoming a Necessity

When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.

June 30, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+ cashless, customer experience, Digital commerce, frictionless stores, Loyalty
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Loyalty For Fuel Retailers Has Never Required More Decisions

For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…

March 23, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, PETRO+, Uncategorized convenience and fuel, Convenience Store, fuel and convenience, Loyalty, Loyalty Program, loyalty programs, Mobile Commerce, mobile payments
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Is Subscription Loyalty a Fit for Your Consumer Base?

In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.

November 16, 2020 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+, PETRO+ Consumer Engagement, convenience and fuel, CRF, Loyalty, loyalty programs, paid membership, subscription, subscription loyalty
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

The Challenges of Being a Marketing Professional

Being a marketer often feels like living in a Holiday Inn Express commercial.  An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar.  Are you new in the marketing department?” “No, I’m…

October 22, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ Convenience Store, Loyalty, Payments, Petroleum
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

NACS Show: Innovating Like a Start Up

The following originally appeared in Convenience Store Decisions and features W. Capra Senior Consultant, Jim Duboyce. Sheetz aims to empower an incubator team to strategize new initiatives for Sheetz that will position it for the future. In a Sunday, Oct. 7 educational session on innovating like a start up, Moderator Jim Duboyce, senior consultant, W. Capra Consulting,…

October 9, 2018 by wcapra No comment(s) CAPRAplus, DIGITAL+, LOYALTY+, PETRO+, RETAILSYSTEMS+ Convenience Store, innovation, Loyalty, Payments, Petro
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Loyalty Points to Ponder

The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related to loyalty programs either from…

October 9, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PETRO+, RETAILSYSTEMS+ brand loyalty, C-Store, Convenience Store, fuel, Loyalty, Petroleum
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Engaging Consumers to Develop Fuel Brand Loyalty

Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…

August 28, 2018 by wcapra No comment(s) LOYALTY+, PETRO+ coalition, Consumer Engagement, convenience, differentiation, FRN, fuel, fuel and convenience, fuel rewards, Loyalty, Major Oil, plenti, shell
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Should Your Organization Find a Loyalty Partner?

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…

March 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ american express, brand loyalty, coalition, competitive advantage, Consumer Engagement, crossover rewards, customer engagement, delta, Loyalty, loyalty coalition, loyalty partner, loyalty partnership, Loyalty Program, loyalty programs, plenti, starwood, value prop, value proposition
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

The Loyalty Sweet Spot

What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically buy anyway) rewarding their current behaviors and shopping frequency at the places where they shop most frequently. A business wants…

February 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ Chipotle, Chiptopia, Consumer Engagement, customer engagement, KPI, Loyalty, Loyalty Program, loyalty programs, Retail ROI, rewards, ROI, Starbucks
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Posts navigation

1 2
W. Capra Consulting Group
  • Home
  • About
  • Insights
  • Work for Us
  • Privacy Policy
W. Capra Consulting Group © 2023
221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
info@wcapra.com
  • Twitter
  • LinkedIn