Skip to content
221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
info@wcapra.com
  • Twitter
  • LinkedIn
W. Capra Consulting Group
  • Industries
    • Convenience & Energy
    • Dining & QSRs
    • Fashion & Apparel
    • Digital Goods & Services
    • Grocery
    • Hospitality & Travel
    • Financial Services
  • Services
    • Strategy
      • Payment Strategy
      • DCX Strategy
      • Product & Service Selection
      • Partnership Development
      • Assessments & Benchmarking
      • Market Execution
    • Technology
      • Technology Roadmap
      • Payments Technology
      • POS Solutions
      • Back Office & Store Technology
      • Commerce Security
      • Solution & Data Architecture
      • Integration Services
      • Testing & Certification
      • Cloud & Networks
      • Machine Learning & AI
      • Trellix Services
    • Operations
      • Payments Operations
      • Fraud & EMV
      • Loyalty
      • Operational Integrity
      • PCI Services
      • Data Privacy
      • Growth Marketing
    • Transformation
      • Program & Project Delivery
      • Deployment
      • Process Optimization
      • Costs Optimization
      • Agile Transformation
  • About
    • The Capra Difference
    • Leadership
    • Industry Leadership
    • Locations
    • Work for Us
      • Career Opportunities
    • Contact W. Capra
  • Insights
    • CAPRAplus
      • PAYMENTS+
      • RETAILSYSTEMS+
      • DIGITAL+
      • PETRO+
      • LOYALTY+
      • SECURITY+
Contact Us

Tag: loyalty programs

Loyalty For Fuel Retailers Has Never Required More Decisions

For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…

March 23, 2021 by wcapra No comment(s) DIGITAL+, LOYALTY+, PETRO+, Uncategorized convenience and fuel, Convenience Store, fuel and convenience, Loyalty, Loyalty Program, loyalty programs, Mobile Commerce, mobile payments
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Is Subscription Loyalty a Fit for Your Consumer Base?

In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.

November 16, 2020 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+, PETRO+ Consumer Engagement, convenience and fuel, CRF, Loyalty, loyalty programs, paid membership, subscription, subscription loyalty
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Kroger and Microsoft Partner to Create Digital Grocery Store Concept

The following has been re-posted from Loyalty360. The original post can be found here.   Retail giant Kroger has announced a new partnership with Microsoft, which aims to improve customer experience by employing the technology company’s popular cloud-based platform Microsoft Azure. Through the partnership, Kroger hopes to create a connected in-store experience. The alliance is…

January 23, 2019 by Daniel Kahan No comment(s) LOYALTY+, RETAILSYSTEMS+ Consumer Engagement, loyalty programs, Mobile, Retail Tech, Retail Technology, rewards programs
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Should Your Organization Find a Loyalty Partner?

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…

March 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ american express, brand loyalty, coalition, competitive advantage, Consumer Engagement, crossover rewards, customer engagement, delta, Loyalty, loyalty coalition, loyalty partner, loyalty partnership, Loyalty Program, loyalty programs, plenti, starwood, value prop, value proposition
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

The Loyalty Sweet Spot

What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically buy anyway) rewarding their current behaviors and shopping frequency at the places where they shop most frequently. A business wants…

February 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ Chipotle, Chiptopia, Consumer Engagement, customer engagement, KPI, Loyalty, Loyalty Program, loyalty programs, Retail ROI, rewards, ROI, Starbucks
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more

Spotlight on Loyalty: Part I of II

5 assumptions that will doom your loyalty program Loyalty programs are the cherry on a sundae; consumers come to expect them when making everyday purchases.  While companies commit financial and employee resources to build loyalty programs, they must remember those programs are the cherry; not the ice cream, the bowl or even the hot fudge. …

May 11, 2017 by wcapra No comment(s) LOYALTY+ capraplus, Consumer Engagement, Loyalty, loyalty programs, W.Capra
Facebook
Twitter
Google+
LinkedIn
Pinterest
Read more
W. Capra Consulting Group
  • Home
  • About
  • Insights
  • Work for Us
  • Privacy Policy
W. Capra Consulting Group © 2023
221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
info@wcapra.com
  • Twitter
  • LinkedIn