Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
Tag: digital retail
Don’t Miss Your Future – Four Blind Spots that Retailers Need to Recognize
Since Marc Andreessen’s prediction in 2013 that “…retail guys are going out of business and ecommerce will become the place everyone buys…,”1 there has been a cascade of opinions and predictions about the digital disruption of retail. Hindsight teaches us that digital disruption is about more than technology. In spite of the dire predictions, incumbent…