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Tag: digital retail

DCX: Growth Marketing and the Digital Transformation

Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.

March 14, 2021 by wcapra No comment(s) DIGITAL+, PETRO+, Uncategorized acquisition, consumer experience, dcx, Digital commerce, Digital marketing, digital payments, digital retail, digital transformation, growth marketing, retail fuel
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Don’t Miss Your Future – Four Blind Spots that Retailers Need to Recognize

Since Marc Andreessen’s prediction in 2013 that “…retail guys are going out of business and ecommerce will become the place everyone buys…,”1 there has been a cascade of opinions and predictions about the digital disruption of retail. Hindsight teaches us that digital disruption is about more than technology. In spite of the dire predictions, incumbent…

November 13, 2018 by wcapra No comment(s) DIGITAL+, RETAILSYSTEMS+ digital retail, DTC, eCommerce, Larry Page, miss the future, Retail, retail marketing, retail strategy
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
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