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Tag: digital payments

DCX: Growth Marketing and the Digital Transformation

Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.

March 14, 2021 by wcapra No comment(s) DIGITAL+, PETRO+, Uncategorized acquisition, consumer experience, dcx, Digital commerce, Digital marketing, digital payments, digital retail, digital transformation, growth marketing, retail fuel
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The Pitfalls to a Siloed Mobile Approach

An All Too Frequent Scenario You have a popular loyalty program in place.  The overall adoption and use isn’t as high as you might like, but those who participate are extremely loyal. Your company is also rolling out a new mobile app for your customers in the coming months, but with one “minor” issue.  Your current…

October 10, 2016 by wcapra No comment(s) DIGITAL+ digital payments, mobile engagement, mobile payments, project integration, project management
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
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