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Tag: data monetization

First-Party Data Monetization in Convenience and Energy

Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.

March 22, 2023 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ convenience and energy, data, data monetization, data strategy, Digital, first party data
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What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?

Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable…

March 14, 2023 by wcapra No comment(s) DIGITAL+, LOYALTY+, PETRO+, RETAILSYSTEMS+ data, data monetization, retail media network
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Top Trends Every Retailer Should Be Aware of for 2023

2023 marks the fourth year of a decade that began with a once-in-a-lifetime pandemic that transformed the retail industry. As supply chain issues and other economic challenges caused by the pandemic continue to fester, retailers are finding a new normal with hybrid shopping. This means retailers have even more opportunities to create new offerings and…

February 9, 2023 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+, SECURITY+ consumer journey, cost of acceptance, customer experience, data monetization, fleet card, real-time payments, Retail Technology
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
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