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Tag: Consumer Engagement

How and when to forge boldly ahead with an autonomous checkout solution?

Consumer expectations around reduced friction at checkout, not waiting in long lines and burgeoning labor shortages have made self-checkout solutions more imperative than ever before.

05/12/2022 by wcapra No comment(s) DIGITAL+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ Consumer Engagement, consumer experience, POS, Retail Technology, self checkout
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Growth Marketing Best Practices for Your Hotel

The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…

08/19/2021 by wcapra No comment(s) DIGITAL+, LOYALTY+ Consumer Engagement, customer experience, digital strategy, growth marketing, hospitality industry, hotel marketing, Loyalty
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Is Subscription Loyalty a Fit for Your Consumer Base?

In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.

11/16/2020 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+, PETRO+ Consumer Engagement, convenience and fuel, CRF, Loyalty, loyalty programs, paid membership, subscription, subscription loyalty
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Stuzo and W. Capra Partner to Offer Enhanced and Streamlined Implementations

In an effort to increases speed, efficiency, and value creation for fuel and convenience retailers, W. Capra has partnered with Stuzo to offer enhanced streamlined implementation capabilities. The original press release can be found here. PHILADELPHIA, Sept. 9, 2020 /PRNewswire/ — Stuzo, a leading provider of intelligent 1:1 loyalty, contactless commerce, and modern digital storefront technology and W.…

09/09/2020 by wcapra No comment(s) PETRO+, RETAILSYSTEMS+, Uncategorized Consumer Engagement, Contactless, digital storefront, fuel and convenience, implementation, loyalty technology, managed services, stuzo
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Kroger and Microsoft Partner to Create Digital Grocery Store Concept

The following has been re-posted from Loyalty360. The original post can be found here.   Retail giant Kroger has announced a new partnership with Microsoft, which aims to improve customer experience by employing the technology company’s popular cloud-based platform Microsoft Azure. Through the partnership, Kroger hopes to create a connected in-store experience. The alliance is…

01/23/2019 by Daniel Kahan No comment(s) LOYALTY+, RETAILSYSTEMS+ Consumer Engagement, loyalty programs, Mobile, Retail Tech, Retail Technology, rewards programs
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W. Capra Discusses Technology Adoption

The following has been re-posted from Loyalty360, and is taken from a recent interview between Loyalty360 and W. Capra regarding technology adoption. The original post can be found here. How does W. Capra view technological adaptation for brands? Is it a necessity in today’s market? History is littered with once prosperous organizations that failed to…

09/26/2018 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+ b2b, b2b technology, Consumer Engagement, QSR, retail petroleum, technology adaptation
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Simple Security Tips for Consumers

We see a steady stream of news stories about data breaches that result in damage to company reputations, impact to share valuation, cost to implement new security measures and in many cases fines and/or penalties to cover the cost of associated fraud. In the payments and security world, we tend to focus on the IT…

09/20/2018 by wcapra No comment(s) SECURITY+ consumer data, Consumer Engagement, data security, privacy protection, security
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Engaging Consumers to Develop Fuel Brand Loyalty

Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…

08/28/2018 by wcapra No comment(s) LOYALTY+, PETRO+ coalition, Consumer Engagement, convenience, differentiation, FRN, fuel, fuel and convenience, fuel rewards, Loyalty, Major Oil, plenti, shell
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Does Your App Accept the New Consumer Currency – Data?

Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…

08/16/2018 by wcapra No comment(s) DIGITAL+, LOYALTY+, Uncategorized app, apps, Consumer Engagement, consumer experience, currency, Customer Retention, data, data exchange, data security, mobile app, mobile apps, omnichannel, personalization, retention, value exchange
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Voice Assistants: A New Mobile Frontier for Merchants, Part II of II

In my previous article, we took a look at the rise in adoption of voice-activated personal assistants by consumers. This follow-up will examine the effect that the rise in voice assistant adoption will have on the merchant landscape. Voice-activated assistants, such as Amazon’s Alexa and Apple’s Siri, are allowing consumers to control home automation functions,…

05/30/2018 by wcapra No comment(s) DIGITAL+, PAYMENTS+ Alexa, amazon, apple, apple pay, Bixby, Consumer Engagement, Cortana, mobile payments, order automation, personal assistant, personal voice assistant, Siri, smart speaker, voice assistant
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Customer Retention: Q&A with Loyalty360

The following has been re-posted from Loyalty360. The original post can be found here.   Customer retention in 2018, regardless of industry or brand, is completely different than it was even five years ago. Daniel Kahan, Consultant with W. Capra Consulting Group, sat down with Loyaty360 to discuss common mistakes businesses make with customers, how…

05/10/2018 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+ branding, CEM, Consumer Engagement, CRM, customer engagement, customer experience, Customer Retention, product positioning, retention
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Should Your Organization Find a Loyalty Partner?

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…

03/21/2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ american express, brand loyalty, coalition, competitive advantage, Consumer Engagement, crossover rewards, customer engagement, delta, Loyalty, loyalty coalition, loyalty partner, loyalty partnership, Loyalty Program, loyalty programs, plenti, starwood, value prop, value proposition
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W. Capra Consulting Group © 2022.
221 North LaSalle Street Suite 1325 Chicago, IL 60601
1-312-873-3300
info@wcapra.com
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