The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…
Tag: Consumer Engagement
Is Subscription Loyalty a Fit for Your Consumer Base?
In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.
Stuzo and W. Capra Partner to Offer Enhanced and Streamlined Implementations
In an effort to increases speed, efficiency, and value creation for fuel and convenience retailers, W. Capra has partnered with Stuzo to offer enhanced streamlined implementation capabilities. The original press release can be found here. PHILADELPHIA, Sept. 9, 2020 /PRNewswire/ — Stuzo, a leading provider of intelligent 1:1 loyalty, contactless commerce, and modern digital storefront technology and W.…
Kroger and Microsoft Partner to Create Digital Grocery Store Concept
The following has been re-posted from Loyalty360. The original post can be found here. Retail giant Kroger has announced a new partnership with Microsoft, which aims to improve customer experience by employing the technology company’s popular cloud-based platform Microsoft Azure. Through the partnership, Kroger hopes to create a connected in-store experience. The alliance is…
W. Capra Discusses Technology Adoption
The following has been re-posted from Loyalty360, and is taken from a recent interview between Loyalty360 and W. Capra regarding technology adoption. The original post can be found here. How does W. Capra view technological adaptation for brands? Is it a necessity in today’s market? History is littered with once prosperous organizations that failed to…
Simple Security Tips for Consumers
We see a steady stream of news stories about data breaches that result in damage to company reputations, impact to share valuation, cost to implement new security measures and in many cases fines and/or penalties to cover the cost of associated fraud. In the payments and security world, we tend to focus on the IT…
Engaging Consumers to Develop Fuel Brand Loyalty
Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…
Does Your App Accept the New Consumer Currency – Data?
Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…
Voice Assistants: A New Mobile Frontier for Merchants, Part II of II
In my previous article, we took a look at the rise in adoption of voice-activated personal assistants by consumers. This follow-up will examine the effect that the rise in voice assistant adoption will have on the merchant landscape. Voice-activated assistants, such as Amazon’s Alexa and Apple’s Siri, are allowing consumers to control home automation functions,…
Customer Retention: Q&A with Loyalty360
The following has been re-posted from Loyalty360. The original post can be found here. Customer retention in 2018, regardless of industry or brand, is completely different than it was even five years ago. Daniel Kahan, Consultant with W. Capra Consulting Group, sat down with Loyaty360 to discuss common mistakes businesses make with customers, how…
Should Your Organization Find a Loyalty Partner?
If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…
Forecasting the Future of Digital Wallets
The question of digital wallet acceptance is a tired one – but for many merchants a decision they might want to reconsider. Stored credentials, defined as a system or service that stores multiple payment methods for use across multiple websites, is not a new concept. In fact, many would say it’s not even a hot…