The breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.
Tag: Consumer Engagement
How to Approach Implementing Autonomous Checkout
Though autonomous checkout has demonstrated clear benefits to those who implement it well, the implementation doesn’t come without its challenges. One of the biggest pitfalls we see in self-checkout implementations is the propensity to treat this new technology as we would treat any other POS terminal.
What is a Payment Account Reference (PAR) and why does it matter to merchants?
PAR is an alphanumeric reference point that enables a business to track a consumer and their payment account across the various payment methods they use. For example, a consumer may have 3 credit cards in their wallet, each of which would generate a different token if used in a tokenized environment. PAR links these cards…
What does the new Taco Bell Defy concept mean for Convenience?
This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required. As a company, you don’t get…
How and when to forge boldly ahead with an autonomous checkout solution?
Consumer expectations around reduced friction at checkout, not waiting in long lines and burgeoning labor shortages have made self-checkout solutions more imperative than ever before.
Growth Marketing Best Practices for Your Hotel
The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and adapt their approach to the…
Is Subscription Loyalty a Fit for Your Consumer Base?
In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.
Stuzo and W. Capra Partner to Offer Enhanced and Streamlined Implementations
In an effort to increases speed, efficiency, and value creation for fuel and convenience retailers, W. Capra has partnered with Stuzo to offer enhanced streamlined implementation capabilities. The original press release can be found here. PHILADELPHIA, Sept. 9, 2020 /PRNewswire/ — Stuzo, a leading provider of intelligent 1:1 loyalty, contactless commerce, and modern digital storefront technology and W.…
Kroger and Microsoft Partner to Create Digital Grocery Store Concept
The following has been re-posted from Loyalty360. The original post can be found here. Retail giant Kroger has announced a new partnership with Microsoft, which aims to improve customer experience by employing the technology company’s popular cloud-based platform Microsoft Azure. Through the partnership, Kroger hopes to create a connected in-store experience. The alliance is…
W. Capra Discusses Technology Adoption
The following has been re-posted from Loyalty360, and is taken from a recent interview between Loyalty360 and W. Capra regarding technology adoption. The original post can be found here. How does W. Capra view technological adaptation for brands? Is it a necessity in today’s market? History is littered with once prosperous organizations that failed to…
Simple Security Tips for Consumers
We see a steady stream of news stories about data breaches that result in damage to company reputations, impact to share valuation, cost to implement new security measures and in many cases fines and/or penalties to cover the cost of associated fraud. In the payments and security world, we tend to focus on the IT…
Engaging Consumers to Develop Fuel Brand Loyalty
Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…