To maximize the efficacy of your data, you need to set an action plan that the data should inform from the moment of collection. To do this to the fullest, it’s essential to stay ahead of market trends and data science techniques. Where merchant organizations have identified a problem to solve, and they maintain data…
Tag: consumer behavior
How does your organization leverage transaction data?
Data-driven decision making has become pivotal in the corporate world. As consumers leverage a wide array of options to complete transactions, maintaining an awareness of those consumers, their spending habits, and their experience across business systems is critical to remaining competitive in the marketplace. Data is critical to those activities, and for merchants, leveraging transaction…
Pardon the Interruption
Reprinted from NACS Magazine [September 2017] with permission. For more information about NACS and subscription information for NACS Magazine, please go to www.convenience.org or contact NACS at (703) 684-3600. NACS Magazine interviewed the late USA Today founder Allen “Al” Neuharth in September 2008, a time when headlines screamed that print was dead. It was an…