When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.
Tag: cashless
How C-stores Can Ward Off the Infiltration of Amazon
The following has been re-posted from Convenience Store News. The original article can be found here. By Tammy Mastroberte, Convenience Store News – 03/21/2019 An Amazon Go store NATIONAL REPORT — Debuting its cashierless store concept in December 2016, Amazon entered the convenience space with Amazon Go. Now, with 10 locations open in Seattle, Chicago…
The Cashless Trend
Several organizations are making changes to go cashless or at least pilot the concept, including Massachusetts’ MBTA, American and United terminals in select airports (Miami being the latest) and Shake Shack’s recently opened cashless location in New York, to name a few. Living in the Seattle area, I have access to two very publicized cashless…