The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related...
Should Your Organization Find a Loyalty Partner?
If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program...
Approaching Consumer-Facing Programs: Asking the Right Questions to Deliver Maximum Impact
Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time around we will look inward to the merchant to ensure consumer engagement programs...
Maximizing Your Tech Dollars in QSR
Technology Strategy Shifts More and more businesses are seeing success in leveraging technology for consumer engagement. Consumers have shown that they are very willing to adopt to the line-busting, order customization, and frictionless payment experience that a well-designed app or kiosk can offer. At the same time, businesses enjoy the...