The Federal government and myriad states continue to plow forward in setting new laws and providing consumer incentives to push the market towards a critical mass of electric vehicles. For petroleum marketers, the change in how vehicles will “fuel” is a cause for transformation as well. Do petroleum marketers want...
Blog
Not All Fleets Are Created Equal
Whether an organization maintains an existing fleet offering or they’re evaluating fleet as a new opportunity, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio. In reality, the needs that over-the-road...
Buy Now, Pay Later is here to stay. But should your business be ready?
Many consumers and merchants have embraced Buy Now, Pay Later (BNPL) solutions. For merchants, the opportunity to boost their basket sizes, increase total transaction volume, and access a broader demographic base has been a boon. Consumers view it as a way of purchasing big ticket items while avoiding the burden...
PAX POS Security and what it means to your organization
Security attacks should be mentioned in the same breath for predictability as death and taxes, and increasingly an organization’s security resources are too strapped for time to operate, complete project work, and continue to adapt and tune their security approach. Third parties who can evaluate your current security environment and provide critical, unbiased feedback with a plan for continued improvement are more...
Using Data Sciences to Understand Your Business
To maximize the efficacy of your data, you need to set an action plan that the data should inform from the moment of collection. To do this to the fullest, it’s essential to stay ahead of market trends and data science techniques. Where merchant organizations have identified a problem to...
Demystifying Token Conversion
There’s an inherent stickiness to any token provider, but as companies evaluate their payment architecture and look at pricing, performance, service level agreements (SLAs), and other factors, chances are that swapping out a provider or adding a new service will require a token conversion.
Why should merchants consider implementing a Buy Now, Pay Later (BNPL) solution?
BNPL can be viewed as an extension of the consumer credit card programs that emerged in the late 1980s, but with a unique upside for merchants. In contrast to credit cards, BNPL companies help expand the available consumer base, but they adopt the risk themselves by funding the purchase to...
For Petroleum Marketers frustrated with their Mobile Payment Processing Application, where should they turn?
An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in...
How does your organization leverage transaction data?
Data-driven decision making has become pivotal in the corporate world. As consumers leverage a wide array of options to complete transactions, maintaining an awareness of those consumers, their spending habits, and their experience across business systems is critical to remaining competitive in the marketplace. Data is critical to those activities,...
Outdoor EMV helped defray fraud, but what about improving security and protecting cardholder data for petroleum marketers?
For petroleum marketers, now on the other side of Outdoor EMV implementation, payments at the pump seem more secure and less prone to fraud. This view is only somewhat true, however: Committing fraud by way of stolen card is now more difficult, but sensitive payment data is both more vulnerable...
Growth Marketing Best Practices for Your Hotel
The hospitality industry has had to dramatically shift its marketing focus since the start of the pandemic, adapting to forces that would have been inconceivable before 2020. Those hospitality merchants who had previously implemented solid growth marketing programs prior to COVID-19 were in the best position to respond to and...
Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?
The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole...
