Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time around we will look inward to the merchant to ensure consumer engagement programs...
Blog
Pardon the Interruption
Reprinted from NACS Magazine [September 2017] with permission. For more information about NACS and subscription information for NACS Magazine, please go to www.convenience.org or contact NACS at (703) 684-3600. NACS Magazine interviewed the late USA Today founder Allen “Al” Neuharth in September 2008, a time when headlines screamed that print...
Find W. Capra at NACS
For those who will be attending the NACS Show next week, be sure to check out W. Capra in the following sessions: Founding Partner Pat Raycroft will be speaking on a panel session on SOFTWARE TESTING…IS THAT REALLY MY RESPONSIBILITY? Executive Consultant Ed Collupy will be moderating a session on TECH...
Unlocking Security Issues
The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. A multi-faceted approach to store security—from locks and cameras to smart safes and best practices in data security—is necessary to keep c-stores safe from theft in 2017. By Ed Collupy Around-the-clock business like...
Have You Identified Your Holiday Mobile Strategy?
The sheer amount of pumpkin spice flavored offerings in the recent marketplace tells us that the holiday season is right around the corner (or it could just be an impatient marketplace offering pumpkin spice as early as July?). Last holiday season, consumers flocked in droves to their smartphones to complete...
The Dust Has Settled On Equifax. What Now?
On September 7, Equifax, one of the “big three” U.S. credit bureaus, announced a massive data breach impacting an estimated 143 million Americans. Now that preliminary information related to the breach has been released, this CapraPLUS post reflects on what happened, the impacts of the event (both immediate and long-term),...
How to Discover Your App’s Retention Hook and Improve User Retention
With more than five million apps in the two-leading app stores1, app publishers are making larger investments in app development and user acquisition. Most are failing to achieve success, as demonstrated by the average app losing more than eighty percent of their users within just seven days of downloading the...
C-store Industry Moves Beyond the Basics in Technology Investment
The following has been re-posted from Convenience Store News. The original article can be found here. By Don Longo - 09/19/2017 NATIONAL REPORT — Almost 50 percent of retailers responding to the exclusive Convenience Store News 2017 Technology Study said they plan to add new equipment and replace technology this year, with an expected...
Fraud Programs – Doing More Harm Than Good?
U.S. merchants had an astounding $9 Billion in payment card fraud in 2015, a number that continues to grow at an increasing rate year after year.[1] In a retail climate that that faces increasingly tighter margins, higher operating costs, and intense competition from low cost, online only retailers, fraud losses...
Should I Care About The Blockchain? Part 2
This is the second piece in a 2-part series dedicated to blockchain technology. If you would like to read the part 1, which covers what the blockchain is, and how it works, you can do so here. When Will The Blockchain Affect My Business? All of the promises made by...
Should I Care About The Blockchain? Part 1
This is a 2-part series on blockchain technology. In part 1, we will explore what blockchain technology is and provide a simplified explanation of how it works. In part 2, we will identify when to expect enterprise blockchain adoption, and what you should be doing in order to prepare. The...
Click & Mortar – About To Be at a Whole Foods Market Near You
August 24, 2017 - Today Amazon announced several initiatives it will begin to execute on when it closes on its deal to acquire Whole Foods Market this coming Monday. I blogged about this just two months ago and my vision closely matches the plans Jeff Wilke, CEO of Amazon Worldwide...
