Many enterprise merchants in recent years, in particular QSR chains and Convenience & Energy Retailing companies, have become the Merchant of Record (MoR) for their franchisees. In an earlier article, we explained what it means to be a Merchant of Record. Here, we’ll explain the profile of companies that might...
Why Convenience Store Operators Should Consider Subscription Programs
Subscription programs offer significant value to both the consumer and operator, driving repeat customers, increasing lifetime value, and fostering customer loyalty.