Advertisers are increasingly redirecting their funds from traditional publishers to retailers that are serving as publishers— and this trend is only projected to continue, with retail media spending likely to double in the next four years.
Should You Be Installing a Retail Charge Point Network?
As EV adoption continues to rise, retailers who own real estate face a critical decision on whether, and how, to implement a charge point network. Often described as a nexus of charge points that enables EV owners to charge their vehicles, track which charge points they engage with, and predictably...
When Should a Merchant Be Merchant of Record?
The biggest benefit to becoming the Merchant of Record is the opportunity to optimize payment operations and standardize the customer experience. As technology has evolved, so has the need to optimize transaction flows across channels of commerce, control costs, and improve resiliency.