This scenario has played out tens of thousands of times: your loyalty/mobile/fill-in-the-blank project, that your project team has been working on for months, is ready to go-live; eight months later, key members of that project team are still providing guidance as it relates to support, use, and everything else related...
Don’t Miss Your Future – Four Blind Spots that Retailers Need to Recognize
Since Marc Andreessen’s prediction in 2013 that “…retail guys are going out of business and ecommerce will become the place everyone buys…,”1 there has been a cascade of opinions and predictions about the digital disruption of retail. Hindsight teaches us that digital disruption is about more than technology. In spite...