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Day: May 11, 2017

Spotlight on Loyalty: Part I of II

5 assumptions that will doom your loyalty program Loyalty programs are the cherry on a sundae; consumers come to expect them when making everyday purchases.  While companies commit financial and employee resources to build loyalty programs, they must remember those programs are the cherry; not the ice cream, the bowl or even the hot fudge. …

May 11, 2017 by wcapra No comment(s) LOYALTY+ capraplus, Consumer Engagement, Loyalty, loyalty programs, W.Capra
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221 North LaSalle Street Suite 1325 Chicago, IL 60601
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