From the Target and Home Depot breaches to Marriott’s most recent breach weeks ago, data breaches are becoming a near-daily part of the standard news cycle. In response to the increasing concern over consumer data privacy, numerous government entities are evaluating and drafting consumer data privacy protection laws. The European Union was a first mover in the space, as enforcement of the General Data Protection Regulation (GDPR) started in May of this year. California recently passed the California Consumer Privacy Act (CCPA) in June of this year with enforcement currently set for no later than January 1, 2020 and there are strong signs that more US states will follow suit. Add to this the prospect of privacy regulation at the US federal level, and US-based merchants will continue to be presented with more complexity in this already murky space. This paper will help break down what is in both the GDPR and CCPA, provide insights into future regulations and discuss the impacts data privacy laws have on merchants.
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