Catalogs on the Comeback Trail
Have you noticed an uptick in the number of catalogs in your mailbox recently? We have! So, what’s driving the […]
What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?
Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
Personalization and Real-time Messaging
The breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.
Top Trends Every Retailer Should Be Aware of for 2023
2023 marks the fourth year of a decade that began with a once-in-a-lifetime pandemic that transformed the retail industry. As supply chain issues and other economic challenges caused by the pandemic continue to fester, retailers are finding a new normal with hybrid shopping. This means retailers have even more opportunities to create new offerings and optimize the consumer journey.
Payment Trends in Convenience and Fuel Retail
An Interview Of Impact 21’S Gabe Olives – By The Wise Marketer The following article and interview with Gabe Olives, Chief […]
Unified Commerce: Seamless Customer Experience – Modernizing Retail
With ever-evolving consumer expectations, Unified Commerce positions retailers to deliver a consistent brand experience at every touchpoint of the customer’s […]
What does the new Taco Bell Defy concept mean for Convenience?
This new Taco Bell concept should not be seen merely as a signal to other fast-food operators and Quick Service Restaurants (QSR) that change is coming; this is a sign to all who strive to offer quick, convenient, access to high quality food and drink that adaptation is required. As a company, you don’t get to define what convenience means. The broader market and consumers are defining that for you, and expectations are being redefined every day.
Is 2022 Finally the Year for Electronic Shelf Labels?
Supply chain disruptions, new shopping patterns, and a labor shortage may collectively become the final catalyst for ESLs Electronic shelf […]
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