Retail Economics Are Changing – Are You?
Advertisers are increasingly redirecting their funds from traditional publishers to retailers that are serving as publishers— and this trend is only projected to continue, with retail media spending likely to double in the next four years.
Personalization and Real-time Messaging
The breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.
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