Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
The Pitfalls to a Siloed Mobile Approach
An All Too Frequent Scenario You have a popular loyalty program in place. The overall adoption and use isn’t as high as you might like, but those who participate are extremely loyal. Your company is also rolling out a new mobile app for your customers in the coming months, but with...
