Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
Strategic Foresight Series: App-Free Mobile Commerce
W. Capra’s new Strategic Foresight Series focuses on how merchants can transform the digital commerce experiences they deliver to customers through emerging technologies. In each series segment, W. Capra experts dive into an emerging area, outlining the signals of change in the market, potential strategic responses to those signals, and...