Prepping for the End of Year, Holidays, and 2025
As each year ends, merchants are forced to deal with the scramble related to holiday season sales and offers which […]
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Consumer Payments – The Challenge And The Opportunity
Incorporating consumer payment preferences into the customer experience is a critical building block of a loyal & profitable customer base. While […]
Should You Be Accepting Cryptocurrency?
As new currencies continue to emerge in the market, the questions that must always steer consumer engagement and technology roadmaps are: what is the impact on consumers who wish to transact for physical goods? What segment of the population are you missing if you don’t move to implement? And does this segment impact bottom line?
Can EMV 3DS 2.0 Benefit Your Organization?
EMV 3DS 2.0, the new standard, allows merchants to perform enhanced consumer authentication via means such as biometric verification or one-time SMS passcodes. Previously, all a fraudster would need to complete a Card-Not-Present transaction is a payment card and zip code. With EMV 3-D Secure pushing a one-time code to a consumer’s device, the fraudster can no longer complete that transaction without also having obtained and unlocked access to the consumer’s device.
Areas Of Focus For The New Year
This article, authored by Impact 21’s Tom Newbould, originally appeared in the January 2022 edition of CSP Magazine “The wild ride we’ve been on […]
Starbucks And Amazon Go Pair Up To Expand Cashierless Experience
Impact 21 Tests The Just Walk Out Technology Firsthand Starbucks and Amazon have launched a new store concept that combines physical and […]
How should petroleum marketers plan remaining a relevant energy provider to consumers as drivers migrate to electric vehicles?
The Federal government and myriad states continue to plow forward in setting new laws and providing consumer incentives to push the market towards a critical mass of electric vehicles. For petroleum marketers, the change in how vehicles will “fuel” is a cause for transformation as well. Do petroleum marketers want to maintain their relationships with their current fuel customers and provide charging stations for them to continue to come to their sites?
Your Brand Strategy Journey
Your Brand Brings Your Company To Life. Brand strategy creates a distinct, consumer- and employee-facing identity. It guides workplace culture, […]
Not All Fleets Are Created Equal
Whether an organization maintains an existing fleet offering or they’re evaluating fleet as a new opportunity, one of the most common barriers that retailers face when attempting to gain incremental market share is that their offering assumes a universal need across the fleet portfolio. In reality, the needs that over-the-road (OTR) fleet users require in a program will vary starkly from the use cases that light commercial vehicles will demand.
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