Visa Sued for Monopolizing Debit Markets
While the ghost of the “Credit Card Competition Act of 2023” still lurks in Congress, the US government furthered […]
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Get The Most Out of Tokenization
By replacing sensitive data with tokens, merchants not only reduce the risk of a data breach, they also ensure that even if a hacker (aka “bad guy”) were to access their system, the hacker would only be able to access the tokens, which are useless without corresponding sensitive personal information (SPI).
7 Ways to Boost Foodservice Profitability
With tobacco unit sales continuing to decline, trips down, and operating expenses soaring, many c-store retailers are turning to fresh […]
I have selected an MSP, now what?
Even with clearly articulated service level agreements (SLA) or metrics that you wish to analyze with an MSP, someone within your organization must own that relationship to ensure: one, the knowledge of what those expectations are, and two, that there are feedback loops when expectations are not being met.
First-Party Data Monetization in Convenience and Energy
Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?
Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already tied to their personally identifiable information.
Convenience Store Midwest Showdown CONTINUES!
A new year is well underway and the convenience store competition in the Midwest continues to make weekly news. […]
Should my business leverage Managed Service Providers?
Managed service providers can provide third party expertise to help your business grow at the pace you wish to grow, without the cost and risk of hiring employees at the exact time you need them.
Personalization and Real-time Messaging
The breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.
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