Zack Pastko
Associate Director
Zach has 20+ years of experience in the convenience and energy industry translating complex customer and consumer issues into innovative products and offers. He is adept at coordinating across stakeholders and managing large-scale retail site deployments of technology-based initiatives. Zach has a record of successful product launches in challenging environments with responsibilities including: offer development, customer engagement and training, internal communications, operational excellence, and analytics. Zach has a Bachelor’s Degree in Marketing from the University of Illinois at Urbana-Champaign.
Zach is a father of three, with a propensity for telling dad jokes at work.
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Insights from Zack Pastko
How should petroleum marketers plan remaining a relevant energy provider to consumers as drivers migrate to electric vehicles?
The Federal government and myriad states continue to plow forward in setting new laws and providing consumer incentives to push the market towards a critical mass of electric vehicles. For petroleum marketers, the change in how vehicles will “fuel” is a cause for transformation as well. Do petroleum marketers want to maintain their relationships with their current fuel customers and provide charging stations for them to continue to come to their sites?
Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?
The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole criteria, with thoughts about customers, operational needs, and back-office impacts cast to the side. Merchants are now taking stock of the multiple gaps these fast-paced minimum viable solution implementations created.
Opportunities for Impact Are
Everywhere. Let’s Get Started.
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