For a merchant to unlock the full potential of new technology, partnering with the expertise of an organization like W. Capra is crucial. Conversely, for a vendor whose platform or product has been selected by a merchant, ensuring an efficient and effective implementation can help establish strong client relations and...
What’s In Store for Retail: Industry Trends to Watch
While uncertainty around the state of the economy lingers due to inflation, retailers have remained focused on roadmaps centered around new technology and experiences to keep customers engaged. Here we examine the top trends retailers should be watching.
As Technology Evolves, So Does the Need for Quality Assurance
As the industry witnesses constant innovation and the introduction of new solutions, QA capabilities have become table stakes for ensuring the smooth functioning of consumer-facing and back-end technology. Whether rolling out new capabilities, maintaining existing solutions, or testing hypotheses, technological advances have introduced new channels that require rigid testing.
Streamline Your Business Operations with AI
In today’s world, our AI models are trained by large amounts of data. When used strategically, these models can present businesses with tremendous opportunities to streamline operations, and these opportunities extend far beyond what LLMs alone can enable.
How can your business more easily tackle major technology transformation?
As companies emerged from the COVID-19 pandemic, they shifted strategies from keeping their business alive and operational performing, to creating visions and planning roadmaps for implementing new technology.
Retail Economics Are Changing – Are You?
Advertisers are increasingly redirecting their funds from traditional publishers to retailers that are serving as publishers— and this trend is only projected to continue, with retail media spending likely to double in the next four years.
How should my business confidently deploy new retail technology solutions?
Implementing new technology or software solutions can be a complex and risky process. To mitigate potential pitfalls and ensure successful deployments, merchants should consider enlisting the help of a trusted third-party testing partner. The key benefits of third-party testing with an industry stalwart like W. Capra should be an integral...
Get The Most Out of Tokenization
By replacing sensitive data with tokens, merchants not only reduce the risk of a data breach, they also ensure that even if a hacker (aka “bad guy”) were to access their system, the hacker would only be able to access the tokens, which are useless without corresponding sensitive personal information...
First-Party Data Monetization in Convenience and Energy
Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?
Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already...
Personalization and Real-time Messaging
The breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.
Top Trends Every Retailer Should Be Aware of for 2023
2023 marks the fourth year of a decade that began with a once-in-a-lifetime pandemic that transformed the retail industry. As supply chain issues and other economic challenges caused by the pandemic continue to fester, retailers are finding a new normal with hybrid shopping. This means retailers have even more opportunities...
