Client
Leading CPG Company

Client Challenges 

• Leading protein supplier, with minimal penetration in the convenience store channel, needed Go to Market guidance
• Company sought understanding of the convenience store landscape (size and growth, consumer profile, trends)
• Supplier had a 5-year goal to gain significant traction in the channel

Solutions Delivered

• Provide comprehensive view and forecast of the convenience store channel
• Analyzed product portfolio to identify products best suited for convenience stores
• Worked with Research and Development (R&D) to reformulate other products as necessary
• Created a 5-year pro-forma for current and future products
• Modified marketing materials and aligned sales team to best serve the channel
• Facilitated relationships with key retailers

Business Impact

• Identified over $650 million in sales potential
• Expanded product portfolio to better serve convenience channel
• Client achieved substantial increases in sell-thru in convenience store channel
  • Consumer products
  • Foodservice
  • Ingredients