Chicago, IL – March 6, 2025 – W. Capra, the premier end-to-end consulting and services business, announced the addition of Jeannie Amerson to the team as Executive Consultant. Amerson comes to W. Capra from Enmarket where she served as the Vice President of Marketing. She brings a track record of driving business expansion and profitable growth, along with expertise in change management, customer engagement, category management, digital marketing, payments, strategy & leadership, and organization alignment.

“It is great to have Jeannie back as part of the team,” says Rob Gallo, W. Capra Chief Strategy & Marketing Officer. “Her deep expertise spans key service areas within the convenience industry, bringing a wealth of hands-on knowledge in areas including digital marketing, loyalty, payments, and category management. Jeannie’s leadership, passion, and experience will be an asset to our team and clients alike.”

With over 25 years of experience in the convenience channel, Amerson’s career has been marked by leadership positions with several top organizations, including Flash Foods, ZipLine Payments (now owned by PDI), Circle K North America, and Impact 21 consulting. As Vice President of Marketing at Enmarket, she was a driving force for the company’s strategic marketing initiatives. She oversaw a broad range of functions including Marketing, Merchandising, Foodservice, Branding, Digital, Loyalty, and Payment Strategies.

“I am thrilled to join the W. Capra team and collaborate with such a dynamic group of professionals,” says Amerson. “The company’s commitment to delivering innovative solutions and its strong focus on client success perfectly aligns with my own passions and expertise. I’m eager to contribute my experience as a retailer and consultant to drive meaningful growth and support their continued success. Together, I’m confident we will create even more opportunities for excellence and innovation.”

Throughout her career, Amerson has received numerous accolades, recognizing her exceptional contributions to the industry. These awards include the Top Women in Convenience Rising Star, Top Tech Implementation Award, and Best Loyalty Program. She has been a well-recognized voice and advocate in the industry. She is a frequent guest speaker at events such as NACS, GACS, CSP Convenience Retailing University, and CSP Leadership events. She is a current NACS Content Committee member and previously served on industry tech boards for loyalty and payments.

This press release was published on Business Wire on March 6, 2025 and can be found here.