Category: LOYALTY+

Approaching Consumer-Facing Programs: Asking the Right Questions to Deliver Maximum Impact

Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time around we will look inward to the merchant to ensure consumer engagement programs fit with the organization and…

Technology as An Accelerator: Petroleum C-Stores

Focusing on Moving Juice The Petroleum Industry has a tremendous amount of fragmentation, from Brand representation, to supply chain economics, to terminal locations, dealer contracts, trucking and delivery, to promotions and retail operations. Within this fragmentation loop, technology, and the appreciation of technology, has been traditionally absent. Distributors, or Jobbers, want to do one thing:…

Spotlight on Loyalty: Part II of II

Loyalty and the Consumer Experience This is Part 2 of a 2-part series. Part 1, “Five Assumptions That Will Doom Your Loyalty Program,” can be found here. Corporate loyalty programs are designed to drive consumers to spend additional funds and to encourage consumers to be loyal enough to their brand that they are willing to…

Spotlight on Loyalty: Part I of II

5 assumptions that will doom your loyalty program Loyalty programs are the cherry on a sundae; consumers come to expect them when making everyday purchases.  While companies commit financial and employee resources to build loyalty programs, they must remember those programs are the cherry; not the ice cream, the bowl or even the hot fudge. …

Approaching Consumer-Facing Programs

“Do my consumers really want this? Will they use it?” This is one of the most fundamental questions any merchant must ask when venturing into a new consumer engagement or payment program. It is also a huge lesson to be learned from both the successes and failures from some of the recent entrants the retail…

Value in Loyalty Programs

Perceiving Value Any loyalty program introduced to market must of course add value to a merchant’s brand. To gain traction, however, it’s required that consumers perceive value in the program as well. Consumers typically choose where to shop based on quality, convenience, service and price. In a recent survey conducted by Colloquy, consumers cited understandability…

Competing in the Technological Age of Loyalty

Your program should be a long-term decision, not a short-term fix. The following is re-posted from Convenience Store News. Can consumers be loyal to your company or brand anymore? What incentives persuade a millennial to be loyal to your company? Do loyalty programs actually increase sales, or is the end result that you pay more…

5 IT Strategy Questions to Keep in Mind for 2016

2014 was about asking questions. In 2015, the IT ecosystem geared up to determine what technology could address these questions. 2016 is the year for mass adoption of new technology and utilizing new infrastructures to address emerging challenges. From payments to consumer engagement to security, W. Capra presents the top five cross-functional questions that should…

The Advancement of Apple Pay: Support for Loyalty and Private Label Cards

This is part 1 of a 3 part series. Part 2 can be found here and part 3 can be found here. With the release of Apple’s iOS9 this fall, Apple’s Passbook app transforms into the Wallet. At the Worldwide Developers Conference, held in San Francisco in June, Apple announced three key updates to the Wallet…